We all saw David Beckham steal the limelight in the Wimbledon Doubles Semi-Final yesterday. He was in the right place at the right time when the bright yellow ball came pinging out of the court and into his personal space.
Without a hair moving out of place he reached out and did what Maradona never could have got away with.. he caught the ball.
You had to see it to believe it, so if you didn’t, here’s the replay.
Don’t drop the ball
‘Don’t drop the ball’ is a phrase we use when impressing on our clients the importance of grabbing an opportunity and making the most of it.
It’s a phrase that comes from ball games where play stops if a player dropped the ball, and although your business is not a game, you definitely don’t want play to stop.
People often think PR is about covering up bad stuff, but it’s equally, in fact more often, about amplifying the good. That’s what we call ‘picking up the ball and running with it’.
It’s a great analogy for business and whether you employ a PR agency or not, it’s good advice to highlight things that improve your reputation, whether it’s helping customers, innovative new ideas, employing staff etc.
Most of our clients employ us on a retainer basis because this is a perfect way for us to be playing ‘keepy-uppy’ on your behalf. Not dropping that ball.
We become part of your team. We look for those opportunities and boy do we run with them.
Now, anyone for tennis?